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Pat Chun is a local brand of sweetened vinegar and seasoning sauces, and the final line of its jingle, "Pat Chun sweetened vinegar is extraordinarily fragrant!", is deeply rooted in people's hearts. Ng Sheung-kwan, the third-generation head of Pat Chun, joined the family business seven years ago, inheriting his grandfather's and father's steadfast commitment to quality products while gradually introducing innovative thinking, enabling this traditional, time-honoured brand to keep pace with the times and to continue its success.

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