How Red Bull's Wings Team Recruitment Video Wins from the Starting Line
Image: Pexels
In Hong Kong today, it is far from easy for a business to stand out, and hiring a team of passionate, driven employees is even harder. But business owners, here is your chance! Recently a very youthful, high-energy recruitment video has been widely shared online. What makes it special from a production point of view? It turns out to be the latest "Red Bull Wings Team" recruitment ad from the energy drink company Red Bull.
The content of the video ad broadly follows several female university students describing their work and experiences after joining the "Red Bull Wings Team". The pacing is brisk and matches the passion and energy of young people today. In the interviews, the students freely express how relaxed, enjoyable and meaningful the work is, leaving viewers with an immediate urge to apply.
Red Bull Wings Team - Hong Kong
Video source: https://youtu.be/Uv1HIhH4sXY
Unlike a traditional recruitment video or corporate promotional video, this kind of online short has become very popular in recent years. Starting with online media outlets such as 100Most (100毛), more and more companies have chosen online media as their main promotional channel. The main reason is that online media speeds up how fast a short video spreads, achieving the most effective viral effect.
Among corporate promotional videos, recruitment ads are actually rare, so the success of Red Bull's "Red Bull Wings Team" ad is worth studying for business owners. Hiring is nothing to be afraid of: with a bit of thought and by making good use of the power of online video, you can not only attract the best talent but also quietly advertise your corporate image, killing two birds with one stone!
Disclaimer: The content of the above video review are the opinions of the reviewers and is intended for informational, educational and discussion purposes only, and should not be used, interpret or relied upon as any form of recommendations. We does not endorse or accredit the video production. We make no representations or warranties with respect to the video for the company owned the video.
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