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V1 Video Production Blog

Video Production Knowledge Hub

Shooting techniques, video marketing, recruitment videos and market insights — curated by a production team with 553+ completed projects to help you shoot better and use video smarter.

How to Calculate Video Marketing ROI: 5 Key Metrics That Prove Your Return on Investment
Video Marketing · Latest
How to Calculate Video Marketing ROI: 5 Key Metrics That Prove Your Return on Investment

Learn how to measure the return on your video marketing. Master 5 key metrics (view completion rate, conversion rate, social engagement, website traffic and sales leads) to quantify how well your videos perform.

12 May 2026 · 6 min read
The Complete YouTube SEO Guide: How Business Channels Can Win Customers Consistently from Zero
Video Marketing
The Complete YouTube SEO Guide: How Business Channels Can Win Customers Consistently from Zero

Master YouTube SEO strategy and grow a business channel from zero into a steady source of new customers. This guide covers keyword research, title optimisation, thumbnail design and channel strategy to help you improve video rankings and views.

5 May 2026 · 4 min read
The Complete Guide to NGO Annual Report Videos: From Budget to Storytelling
NGO & Education Video
The Complete Guide to NGO Annual Report Videos: From Budget to Storytelling

A must-read for NGO annual report season: how to produce an annual report video on a limited budget that moves donors.

29 Apr 2026 · 2 min read
How a Corporate Video Can Help a Traditional Business Generate Online Enquiries: A Sample Workflow from Planning to Launch
Corporate Video
How a Corporate Video Can Help a Traditional Business Generate Online Enquiries: A Sample Workflow from Planning to Launch

Using a sample scenario, this article explains the corporate video process from planning and filming to launch, and the performance indicators to monitor after going live.

22 Apr 2026 · 2 min read
A Must-Read for SME Owners: 5 Tips for Shooting Professional B-roll with an iPhone
Filming Tips & Gear
A Must-Read for SME Owners: 5 Tips for Shooting Professional B-roll with an iPhone

You don't need expensive equipment to shoot professional-grade B-roll. An iPhone is enough.

14 Apr 2026 · 2 min read
5 Corporate Video Trends for 2026: AI Editing, 30-Second Reels and Personalised Content
Corporate Video
5 Corporate Video Trends for 2026: AI Editing, 30-Second Reels and Personalised Content

AI-assisted editing, short-form dominance and personalised video content: the 5 biggest trends in corporate video production in 2026.

7 Apr 2026 · 2 min read
A Complete Guide to Corporate Video Production in Hong Kong: A Professional Workflow from Planning to Post-Production
Corporate Video
A Complete Guide to Corporate Video Production in Hong Kong: A Professional Workflow from Planning to Post-Production

In an era dominated by digital marketing, corporate videos in Hong Kong have become an indispensable part of brand promotion…

18 Aug 2025 · 3 min read
AI + Professional Team = Corporate Promotional Video
Corporate Video
AI + Professional Team = Corporate Promotional Video

Want to make a corporate promotional video, but stuck between a limited budget and wanting great visuals and results…

6 Aug 2025 · 1 min read
How to Choose the Right Video Production Company
Corporate Video
How to Choose the Right Video Production Company

How to choose a video production company: your FAQ guide.

2 Jun 2025 · 3 min read
Why Do Businesses Need to Produce Professional Recruitment Videos?
Corporate Video
Why Do Businesses Need to Produce Professional Recruitment Videos?

Why does your business need an outstanding recruitment video? The secret weapon for building a strong team! In…

19 May 2025 · 1 min read
Corporate Promotional Videos Need AI, but They Need a Professional Team Even More
Corporate Video
Corporate Promotional Videos Need AI, but They Need a Professional Team Even More

[AI Transforms Video Production] Corporate promotional videos need AI, but they need a professional team even more!…

31 Mar 2025 · 2 min read
One-Take Filming Is Back in the Spotlight: A New Trend in Corporate Promotional Videos?
Corporate Video
One-Take Filming Is Back in the Spotlight: A New Trend in Corporate Promotional Videos?

Recently, the "one-take" filming technique has once again become a hot topic in the industry, with many companies…

25 Mar 2025 · 2 min read

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Cathy · V1 Video Production

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