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V1 Video Production Blog

Video Production Knowledge Hub · Page 8

Shooting techniques, video marketing, recruitment videos and market insights — curated by a production team with 553+ completed projects to help you shoot better and use video smarter.

YouTube Users Worldwide Now Watch 1 Billion Hours of Video a Day
Video Marketing
YouTube Users Worldwide Now Watch 1 Billion Hours of Video a Day

YouTube's global users now watch more than 1 billion hours of video every day, closing in on the US television viewing figure…

28 Feb 2017 · 1 min read
Facebook to Open Up Mid-Roll Video Ads, Giving Video Publishers New Hope of Profit
Video Marketing
Facebook to Open Up Mid-Roll Video Ads, Giving Video Publishers New Hope of Profit

Facebook has been pushing video content hard for the past two years, but publishers have long complained that…

8 Feb 2017 · 1 min read
Capture Your Audience's Attention: Social Video Marketing Tactics That Keep Viewers Watching (Part 1)
Video Marketing
Capture Your Audience's Attention: Social Video Marketing Tactics That Keep Viewers Watching (Part 1)

Brands of every size are now using video extensively in social media marketing, and video…

13 Jan 2017 · 4 min read
Mastering Storytelling: The Key Principles Behind Content Marketing
Video Marketing
Mastering Storytelling: The Key Principles Behind Content Marketing

How do you do content marketing? What makes native advertising succeed? Consumers dislike traditional ads…

9 Jan 2017 · 2 min read
Social Media Advertising to Catch Up with Print Media, Splitting the Market Evenly in 2019
Video Marketing
Social Media Advertising to Catch Up with Print Media, Splitting the Market Evenly in 2019

How do ads capture consumers' attention, and what should advertisers consider when placing them? One survey found that by 2020, global spending on social media will overtake traditional newspapers...

19 Dec 2016 · 1 min read
Christmas Portrait Photography Tips
Filming Tips & Gear
Christmas Portrait Photography Tips

Christmas is coming once again, and streets and shopping malls are already filled with colourful festive lights and decorations…

2 Dec 2016 · 2 min read
360-Degree Video Production Tips: User Experience Comes First
Filming Tips & Gear
360-Degree Video Production Tips: User Experience Comes First

Over the past year, many organisations have been experimenting with virtual reality and 360-degree video, and…

20 Oct 2016 · 4 min read
Seven Tips for Taking a Profile Photo That Opens Up Career Opportunities
Filming Tips & Gear
Seven Tips for Taking a Profile Photo That Opens Up Career Opportunities

These days, company recruiters often use professional networking sites to find ideal candidates, and…

29 Aug 2016 · 2 min read
Content Marketing Is a Big Deal! In the Social Media Era, They're Not Just Selling Drinks and Cameras!
Video Marketing
Content Marketing Is a Big Deal! In the Social Media Era, They're Not Just Selling Drinks and Cameras!

In the days before the internet and social media were so developed, television still dominated in influence…

23 Aug 2016 · 1 min read
Will Phone Filming Struggle to Go Mainstream?
Filming Tips & Gear
Will Phone Filming Struggle to Go Mainstream?

Phone specs keep getting more powerful, and they can even shoot 4K. Will phones replace traditional video cameras? Unlikely! Here are the 7 fatal weaknesses of shooting video on a phone: …..

19 Aug 2016 · 1 min read
The Tears and Toil Behind the "Flying Fish" Olympic Gold Medals
Industry News
The Tears and Toil Behind the "Flying Fish" Olympic Gold Medals

The 2016 Rio Olympics have officially begun, and top athletes across the Olympic events have been locked in closely fought contests over the past several days. As always, the athlete drawing the most attention is the "Flying Fish", Michael Phelps. He has now won the 22nd gold medal of his Olympic career, a record for the world and for history. What force is driving the "Flying Fish" behind the scenes?

14 Aug 2016 · 1 min read
How Red Bull's Wings Team Recruitment Video Wins from the Starting Line
Corporate Video
How Red Bull's Wings Team Recruitment Video Wins from the Starting Line

In Hong Kong today, it is far from easy for a business to stand out, and hiring a team of passionate, driven employees is even harder. But business owners, here is your chance! Recently a very youthful, high-energy recruitment video has been widely shared online. What makes it special from a production point of view? It turns out to be the latest "Red Bull Wings Team" recruitment ad from the energy drink company Red Bull.

24 Jul 2016 · 2 min read

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Cathy · V1 Video Production

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