Why Use Video Marketing?
Image: Pexels
Social networks have now become one of the most important parts of online activity. Take Hong Kong as an example: it is hard to believe there is any web user who has not heard of or used social networks such as Facebook, Youtube, Instagram and Google Plus
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As a result, many businesses choose to buy advertising on Facebook, Youtube and similar platforms to promote their brands. First, it is cheaper; second, it is easier to reach target customers. There are different types of social networks, such as Twitter, which is mainly text-based; Youtube and Vimeo, which are mainly video-based; Instagram and Pinterest, which are mainly image-based; and Facebook, which balances images and text, among others.
Those who use Youtube may have noticed that there are more and more ads on it now. Basically, a video ad appears after every two videos you watch, and you must watch 5 seconds of the ad before you can click skip to continue. Occasionally you are also forced to watch a 30-second promotional video. Clearly, more and more merchants are choosing video for promotion, and Youtube, as the largest video social network, is of course doing its best to connect advertisers with users.
The benefits of using video for promotion are:
1. Moving content catches the eye of target customers more easily than static content;
2. Listening is easier for understanding content than having customers read it themselves;
3. Through changes and coordination in visuals and sound, video is better at capturing the mood of target customers. Some of you may have noticed that Facebook, too, has recently been gradually strengthening its own video offering.
Recommended video formats:
1. Whiteboard video (inexpensive, works well)
2. Narrative video (more expensive; works best if it is interesting)
3. Product promotion video
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